Cooper Tires has had a long and interesting life starting with the founding in 1914 in Akron, Ohio by two brother-in-laws. The two men started by purchasing the M&M Company, a company that made tire patches and repair kits. The men followed that by purchasing the Giant Tire & Rubber Company so that they could start manufacturing “rebuilt” tires in Findlay, Ohio in 1917. By 1919 another investor named I.J. Cooper established the Cooper Corporation on an adjacent property and started manufacturing new tires. In 1930, the two companies merged with The Falls Rubber Company, forming The Master Tire & Rubber Company. The name was changed in 1946 to Cooper Tire & Rubber Company, and became a publicly traded company in 1960. In the twenty-first century, Cooper Tire & Rubber Company has become the world’s eight largest Tire manufacturer and one of the 350 largest companies in the United States. The company is now one of two tire companies owned by Americans.

Cooper Tires mission is simple: “One company, one team, one goal: Creating superior value for our customers, employees, partners, and shareholders.” The “Cooper Way” is a term used by the company, which involves, “Engaged people, relentless improvement, and excellence in all we do.” Also, the “Cooper Way” includes: “help each other succeed, have engaged communication, do the right thing, be agile, be results focused, and provide world-class customer service.”

The Cooper Advantage is an idea started by the Company to express who they are. The three keys to the Cooper Advantage are: Passion, Precision, and Performance. Cooper Tires uses state-of-the-art technology called Vtech, or Virtual Tire Technology, which allows a computer-aided engineering modeling system that can predict tire performance.

Cooper Tire produces an extraordinary Passenger tire, the CS4 Touring H/V. This tire is well equipped with a 60,000-mile tread life warranty, and a 45-day buy and try money back guarantee. The CS4 is a Premium Touring tire that offers comfort, sporty handling, all-season traction, and an attractive style. The R-Tech Construction utilizes the design features to enhance performance. A Coupled Silica Tread Compound that combines Silica and Carbon Black allows for superior wet traction. An optimized Polymer matrix gives the compound the ability to remain pliable at low temperatures with lower rolling resistance. A five rib tread design gives the CS4 unbelievable stability, traction, and tread-wear. To make the tire very attractive to view, vent-less technology was used in the tread area for a crisp, clean appeal.

The Cooper Zeon 2XS is an ultra-high-performance summer tire. This tire has a 45-day buy and try period. A center rib adds support for a crisp steering response. The Zeon 2XS has a directional tread pattern that allows water to evacuate water from the contact area, preventing hydroplaning. An optimal tire profile balances the wet traction to ensure a long tread life. Double Shoulder Tread Elements divide the tire into two harmonically mated segments. This divide provides for reduced tire noise, with a smooth and quiet ride. The 2XS has a unique tapered tread design that has deep tread in the center of the tire, and shallow tread on the shoulder, with benefits of less weight and better wet handling.

Discoverer H/T is the premium of touring SUV/light truck original equipment replacement tire manufactured by Cooper. The tire was designed for comfort and traction in all seasons. High-density “zigzag” sipes enhance traction in wet conditions along with improved traction in snow and ice. A solid center rib improves steering response and noise while driving at high speeds. Four wide, notching circumferential grooves were places on the Discoverer H/T that offer resistance to hydroplaning and improved traction in the snow.